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Volume 2, Number 1, January – February 2012 PDF Print E-mail
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Wednesday, 29 February 2012 00:00

CONSUMER’S PERSONALITY AND BRAND LOYALTY: AN EMPIRICAL STUDY

-          Dr. Amit Sharma

-          Navin Kumar Sharma..........................……..……………………………….

 

 

1 - 20

THE TOURIST’S PERCEPTIONS FOR THE ENVIRONMENTAL VALUES OF THE DESERT DESTINATION OF JODHPUR

-          Dr. Meeta Nihalani......……………………………………………………….

 

 

21 - 28

A STUDY OF CONSUMER BEHAVIOR AND PRODUCT PLACEMENT IN INDIAN CINEMA

-          Dr. Meera Mathur

-          Dr. Shubham Goswami........………………………………………………..

 

 

29 - 38

ASBA - A BETTER ALTERNATIVE

-          Sahil Arora

-          Kiran Vazirani.............................……………………………………………..

 

 

39 - 44

MARKETING OF RURAL HANDICRAFT PRODUCTS THROUGH RETAIL FORMAT: A SYNTHETIC REVIEW

-          Neha Nagori

-         Prof. (Dr.) Karunesh Saxena...........…………………………………………

 

 

45 - 59

AIR TRAVEL, STILL A DREAM FOR MAJORITY OF POPULATION IN RAJASTHAN: REASONS

-          Madhu Raj Kothari...................………………………………………………

 

60 - 66

BOOK REVIEW

THE NEW AGE OF INNOVATION: DRIVING CO - CREATED VALUE THROUGH GLOBAL NETWORKS

-          Vandana Gupta......................…………..…………………………………...

 

 

67 - 69

   
   
   
   

Last Updated on Saturday, 07 April 2012 19:02